![]() So, Snapchat paired four popular Snap Stars with four popular Lens Creators to create the first four fullbody lenses to showcase the new tech. The update allows both effects based around the body movements, and effects triggered by body positions or movement sequences – both great augmentations for the dance craze.Ī press release and some phone calls wasn’t going to be enough to debut an update like this. The tool has already been able to do “upper” body tracking but the update has more than doubled the number of joints tracked, allowing for full-body AR effects. The real news has to do with an update that brought body tracking. As promotional content for Lens Studio and its recent update is quick to point out, once a video is created with Lens Studio it can be shared anywhere. ![]() That’s already exciting but it gets better. Lens Studio is Snapchat’s creator tool that allows the public to create their own AR effects within the platform. For the more creative souls, there’s Lens Studio. Filters are ready available on the platform and are regularly promoted in conjunction with various campaigns. If you use Snapchat, you’ve probably used social AR on Snapchat. While they seem the perfect candidate for some AR magic, not even fully invested social AR players like Snapchat had the tech. These popular dances are typically whole body affairs. However, this exchange has been accelerated as social media users and competing platforms alike look to move on a potentially endangered trend – the TikTok dance. See Also: The “War of Words” Taking Place in XR Technology If you’re on more than one social media platform, think about how many times you’ve seen a meme format or viral post move from one platform to another. Social media platforms have had a long history of exchange. Further, at the time of this writing TikTok’s future – at least in the United States – is uncertain. Newcomer TikTok was late to arrive on the social AR scene and its social media efforts thus far have been almost exclusively in the realm of advertisements. Now, a trend on another social media platform has inspired Snap to up their game in an update to their Social AR creator tools. That includes over 180 million on Snapchat, according to a press release shared with ARPost. The three main platforms offering social AR – Facebook, Snapchat, and Instagram – report hundreds of millions of daily active users. ![]() “ Social AR” – augmented reality used through social applications on mobile devices – is an innovative and competitive market. However, most people who use extended reality use it for more… social pursuits – what’s called social AR. ARPost often talks about applications of extended reality in fields like enterprise and education.
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